Saturday, April 25, 2009

Belle Promenade Mall ruins July 2007





Belle Prominade opened up in 1983 in the west bank New Orleans suburb of Marrero and featured JC Penney on the north side (Which still stands and has been nearly destroyed by vandals and Katrina.)And D.H. Holmes on the south side later bought out by Dillards in 1989. The D.H. Holmes opened up a few months before the mall did. This mall was the stereotypical 1980's modern look with lots of neon and dark interior colors.
The mall also had a pub style restaurant, large food court with center fun arcade, eckerds, waldenbooks, kay-bee toys, Spencer gifts, buster brown shoes and 80+ tenants. In 1985 the cinema opened on the east side attached to the food court entrance. This mall was the king of the west bank of New Orleans until Oakwood expanded and then in the mid 1980's the oil bust of New Orleans started to take its toll on the area. In 1989 the eckerds, pub restaurant, and several chain stores had closed D.H. Holmes also became Dillards this year as well. In 1993 the owners spent millions renovating the mall and took out the center arcade. Mall owners put in its place a carousel and changed the inside color to a light white and pink. This remodel added a few new stores but at this point most of the chains had closed and independent stores took some of the empty space. By 1998 kay-bee, waldenbooks, chick fil a, McDonalds, and even the mom and pop stores were leaving. JC Penney’s started a closing sale in Nov 1998 (They moved into a former Maison Blanche location at Oakwood the larger west bank mall after Belle Prominade closed.)Dillards announced that they refused to be the only anchor in the mall and started their closing sale a week later. Dillards already had an Oakwood location that was very successful less than 5 miles away. After the anchors closed up the 1980's style spencers that was hidden in a corner by the closed anchor JCPenney closed, then the Dollar Tree and then the Record shop, Champs sports, even the optometrist closed up. A carnival fair in the parking lot that year also was shut down abruptly when three people were shot in a suspected gang fight near the carnival. The last 17 stores on the inside faded to three within 6 months.
Belle prominade mall closed in 2000 and the last three remaining stores were foot locker, lady foot locker, GNC, and the united artists theaters. The inside of the mall closed in March 2000 and the theater boarded up access to the mall, ua theaters closed in June 2000 and the center went dark. The site sat empty until 2001 when partial demolition took place when the old Dillards and half of the mall were taken down. In 2003 the rest of the mall except the old JcPenney anchor was demolished and a road was built through the middle of the old malls floor (Still intact after the demolition) and a Wal-Mart super center opened. Now there is a strip center with the GNC almost directly on top of where the old store was inside the mall.
This is all that remained of the Belle Promenade Mall in July of 2007. This is the JCPenney anchor along with a piece of the old mall attached. The new road that these photos were taken on cuts right through the old mall. If you look the old mall floor is still in place on both sides of the road. Plans to demolish the anchor and replace the site with storage units had been postponed due to Katrina. I have not visited this site since 2008; if anyone has updates please comment.

16 comments:

  1. The JC Penney building was torn down and a new Lowes is open in its place. I live five minutes away from the site of the old Belle Promenade mall and it sickens me to look at the site and remember what used to be there. I can remember as a child going to the Piccadilly inside the mall after church on Sunday's and then going shop and ride the carousel. I had lots of great memories at that mall. While the mall may not stand today, the memories of Belle Promenade are still vivid and alive in my heart. The old saying is true, you don't realize what you have until it's gone.

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  2. That is a shame that the final part is now gone, but they let the JCPenney building sit and rot for nearly a decade. One of these days I will upload my videos of this mall and the Lake Forest Plaza from the late 1990's. My video of the Belle Prominade Mall was taken after the anchors closed, but the mall was still opened. Thanks anonymous for the update.

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  3. I now live in Texas and this was a VERY good mall. I use to go to the Piccadilly several times and also ride the carousel and go in Spencer's as well as others. To this day it puzzles me why this mall failed. But I would love to relive the memories of this mall, looking forward to it Johnme!

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  4. This mall brings back so many memories of my childhood and teenage years. It is and always will be sorely missed.

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  5. I would love to see the videos! I have been trying to remember the layout of this mall and it is driving me crazy. I remember eating at the Piccadilly and going to the theater. My mom and I used to go there mainly for JC Penney since we lived closer to Oakwood. Also, wasn't there a raised seating area in the food court? I loved this mall and wish I could remember more about it.

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  6. i do remember the raised seating in the food court! its food court was one of its kind and i am having trouble as well remembering the layout of this mall. the video and pictures would definitely be appreciated!

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  7. In my youth, I worked two jobs during the same time period at Belle Promenade Mall, one full-time and one part-time. It was a great place to shop, go to the movies, or just hang out. It was state-of-the-art and a really beautiful piece of architecture.

    Did you mention there was a Center Court area with a high vaulted ceiling including an enormous glass domed section of ceiling? In the mid to late 80's, the mall management frequently arranged for special events to take place in the Center Court area on Saturday mornings. Sometimes it would be a fund raiser, or a pageant. Sometimes a pop group would perform.

    It's sad this mall was bulldozed after providing so many memories to so many people.

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  8. To the previous poster, I agree with you! I wish we had a layout of this mall, even some more pictures would do. I've tried contacting the people who owned the mall once it was torn down, but I have had no luck reaching anyone :(

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  9. the arcade outside the mall had nothing to do with the one that use to be on the inside. I still have tokens from the Diamond Jim's inside the mall...they work at the car wash along with the old don carter tokens hahahaha

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  10. @ anonymous I was very young when they closed the arcade, so I assumed it was associated with the arcade that was outside the mall for years. I have noted the change; thanks for the information.

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  11. Yeah... it's total bullshit. I went there ONCE as a child and its like i lost a part of my childhood I'll never re-discover. Why do we need ANOTHER Lowe's anyway?

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  12. What was the name of the pub/restaurant that was at the Lapalco side entrance of the mall?

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  13. Picadilly was near JCPenney and Spats was the restaurant near Eckerd and Holmes. The Spats spot was later used for another restaurant but I don't have the name for that one.

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  14. The restaurant was Moonlighting.

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    Replies
    1. Thanks for the comment, I need to delete this old post. The January 2012 Belle Promenade Mall post has all of the original stores and restaurants listed. If you have not seen that one yet, it will bring you back.

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