Brazos Mall has not lived up to the full potential of the area. The mall needs to gain more inline stores near the Dillard's wing because there is not much left. With the exception of the new food court area; the mall has not gained enough new stores to make it a destination. If they can fill the former Service Merchandise anchor with a discount retail outlet such as TJMaxx; the mall will gain more much needed traffic. More stores themed to the tourists that go to the nearby Surfside beach could help to revive the Dillards wing. The population close to the mall is over 100,000, but the Pearland area around 30 minutes to the north has gained many new stores. The Pearland area has grown tremendously over the past five years taking away some of the customers that would normally shop in the Brazos area.
The JCPenney looks to be two stories, but the store is only one story.