Monday, November 21, 2011

Sneak preview for the Belle Promenade Mall mega article

The second Westbank mall project began in 1979 under the name Lapalco Square Mall with a plan for a super regional mall that was to be built in two phases. The second phase of the mall was never developed and the first phase of the mall opened up on October 5, 1983 as Belle Promenade Mall. (More to come in the mega article).

Here are some previously lost video clips from February 2004 of the former JCPenney and the small piece of the mall corridor that was left behind.
Ten years before these videos were taken these were the stores inside of the mall. 58 total spaces filled with stores, restaurants, doctors, salons, and a sheriffs department outlet. This list might be missing a few names, but it is the most complete list that I could find.

Belle Promenade Mall
1701 Barataria Blvd, Marrero, LA 70072-4249

Department Stores
JC Penney

Beauty Salons
Command Performance
Nail & Facial
Regis Hairstyles

Candy stores
Bourbon Street Candy Co
Chocolate Mania

Children’s Apparel
Kids Mart

Discount Stores
Dollar Tree

Doctors/ Optometrists
Texas State Optical Marrero Office
Vision Plaza Marrero

Food Court
Chick-Fil-A Inc
Mcdonalds Corp

Gold Valley
The Golden Chain Gang
Gordons Jewelers
Jewelry Kingdom
Kay Jewelers
Piercing Pagoda
Zales Jewelers

Men’s Apparel
Fashion Man Inc
J Riggings Co Men’s Clothing
Mitchell’s Formal Wear

Music and Entertainment
Camelot Music
The Carousel Co
Radio Shack
Sound Shop
Spencer Gifts
United Artists Theatres Belle Promenade Cinema 10

Piccadilly Cafeteria

Security/ Government Offices
Jefferson Parish Sheriffs Office

Bakers Shoe Store
Champs Sports
Donnauds Western & Work Boots Inc
Footaction USA
Foot Locker
Jarman Shoe Store
Lady Foot Locker
Payless Shoesource
The Wild Pair

Specialty retail stores
Beepers Plus
Deck The Walls
General Nutrition Center
Kay-Bee Toy & Hobby Shop
Things Remembered
Wicks N Sticks

Women’s Apparel
Five-Seven-Nine Shop
Jean Nicole Plus
Jeans West
Lane Bryant
Lerner Shop
The Limited


  1. It is amazing how fast a building can become dilapidated. The mall does not look like it was used in twenty years. What exactly lead to its demise?

  2. The building in the video was closed for five years when I took the videos. The mall lasted from 1983-2000 and was built mostly on speclation of future growth. New Orleans had a major hit to their economy in the mid 1980's when oil prices fell and many upper to middle class jobs were lost. Houston and several other cities also were affected from the "oil bust". New Orleans lost a significant amount of population and the major growth of the trade area near this mall did not materialize. They had projected a population growth of over 150,000 near the mall that did happen.